Gemma Lomas Designs
Portfollio
Graphic design clearly and concisely communicates an idea. it is the seed that great brands grow from. In a fast paced world, with so many communication channels, creating a unique recognisable brand is a fundamental part of marketing strategy.
Graphic Design
I was given the brief of designing a corporate Christmas card that could be sent out by EV Stores in both printed and electronic format. The company is a distributor of Electric Vehicles and the design had to include their range of electric products, as well as fit their brand image.
Posters and marketing material to be used as part of a campaign in both print and on social media to attract new student members to join the Hot Air Balloon Society. The posters needed to be eye catching and promote different aspects of the hobby. They also needed to portray ballooning as a cool, fun, adventurous activity to attract young people, as well as comply with the corporate identity and brand values of the main sponsors Loughborough University
I was given the brief of designing a corporate Christmas card that could be sent out by EV Stores in both printed and electronic format. The company is a distributor of Electric Vehicles and the design had to include their range of electric products, as well as fit their brand image.
"Design is the search for a magical balance between business and art; art and craft; intuition and reason; concept and detail; playfulness and formality; client and designer; designer and printer; printer and public." Valerie Pettis
Graphic Design
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